Why Lifeiq

The LifeIQ Way

LifeIQ has deep knowledge, skills and expertise in delivering behavioural activation solutions across the value chain to our business clients and partners in the Insurance industries including Life, Health, Property and Casualty. We also support Superannuation and Pension funds where Insurance is a key differentiator in the customer value proposition.

We work closely with Reinsurers, Insurers, Intermediaries, Advisory & Consulting Partners and technology businesses to enable digital innovation, and disruption, without their need to invest huge sums of capital.

We have built an agile, lean and adaptive technology platform which is research and evidence-based and internationally proven in diverse cultures and demographics.

We have successfully implemented this in multiple global locations and have a proven consult; design and implement model.

“The most successful reinsurers know they wouldn’t exist without their all-star employees and satisfied insurers … but thriving customers are those who are healthy, happy and financially secure … they’re the gateway to helping reinsurers and their insurers flourish and the goal is to get all customers thriving”

Andrew Sykes, Habits at Work 2018

LifeIQ Thought Leaders


Aubrey Sonnenberg

Director Neuroscience

Roy Sugarman


David Fisher

LifeiQ Partners

The Health at Work Actuaries and BRATlab research capability has deep industry experience, expertise and applied research in this field.

Their innovation with their Dose:Value Model and Pivotal Habits Research is a perfect fit with our Behavioural Activation Model.

The team

The Principals are all highly experienced global leaders in their field.

Andrew Skyes

BRATLAB Founder & President

Colin Bullen

BRATLAB Actuarial Science Global Consultant

Hanlie van Wyk

Lead Research Psychology Consultant

The Concept

The Nambaya diagnostic software and integrated clinical grade device is a measuring and monitoring tool to identify your internal body balance.

  • Health management
    • Balance – recording and analysing the heart rate variability (hrv), stress and sleep analysis.
  • Disease management
    • Cardio – long-term ecg recording, arrhythmia recording up to 72 hours.
  • Risk management
    • Risk – online hrv measurement, alarm if individual pathological indicators present themselves.

The team

The Nambaya team is situated in Germany, South Africa and Austria

Dr Nikolaus Schumacher

Holger Eckoldt

Thomas Hasiba